In 1970s, advertisements of 'Hyakuman-doru, seishu of Fushimi' had been airedonlocal TV programs in Gunma Prefecture, using images of maiko (apprentice geisha.)
In the early1970's, fashion magazines aimed at women, suchas anan and non-no were founded, and shops were introduced bysuch magazines and the ratio of female customers exceeded half; this trend has continuedup to the present.
This is abudmutation of Miyakawa-wase foundby Hisahiko UENO of Hamatama-machi, Higashimatsuura District, (today's Karatsu City,) Saga Prefecture in1970, and was registeredasanewvarietyin 1985.